This auction is patterned after the annual Santa Fe Indian Market, which SHI has studied in recent years. That market, which includes an annual art auction, has created worldwide demand and appreciation of southwest Indian art, said SHI President Rosita Worl, noting the same can be done for Northwest Coast art in the capital city.

"Santa Fe is a community where the whole town is decorated with Native art. And I think what it's done for the community is really promoted an appreciation of Native art and Native people, and I think that's what we're hopeful of creating here in Juneau," Worl said.

The Tlingit word "tináa" represents a copper shield, which was a symbol of wealth and trade.